The Marketing team in the Office of Communications & University Relations serves as the university's brand steward. The team mission is to protect and build the brand, spearhead efforts to enhance image and reputation of the university, and attract the best students and top-notch faculty and staff. Marketing manages the university’s brand message strategy and oversees external-facing marketing and paid media efforts. The team provides high-level guidance to campus partners that helps align strategic communication priorities across media and provides planning and support of high-impact institutional priorities, such as recruitment, retention, and development engagement.
Research and Insights
We provide digital insights to campus to help develop data-based strategic marketing and communications plans. We facilitate a number of institutional research projects, including a wide range of surveys and focus groups.
We work closely with the university's Office of Enrollment Management (EM) to develop strategic recruitment and yield communications to attract and retain students. If your unit is involved in a project regarding student recruitment or retention, contact our team to coordinate and align your messaging and materials with the EM communications funnel before development and distribution.