Yizhou (Tyreal) Qian
Assistant Professor
Bachelor's Degree(s): BA, English Literature, Xiamen University of Technology
Master's Degree: MEd, Sport Event Management, Shanghai University of Sport
PhD: PhD, Sport Management, University of Georgia
Email: yqian@lsu.edu
Office: 2131 HPL Field House
Biography
Dr. Yizhou Qian (pronounced YEE-joh CHI-en; go by Dr. Q) is an Assistant Professor of Sport Management in the School of Kinesiology at Louisiana State University. His research applies quantitative and qualitative techniques to problems in consumer behavior and marketing. His recent research focuses on the intersection of sports and technology including the application of social live streaming (SLS) and gamification in the context of esports and professional sports. He also investigates how sporting events and online esports tournaments could be effectively managed to stimulate consumption behavior and improve the well-being of underrepresented consumer groups such as women.
Dr. Qian's research has been prominently featured in a variety of sport management journals, including Sport Management Review, European Sport Management Quarterly, Communication and Sport, International Journal of Sports Marketing and Sponsorship, and International Journal of Sport Communication. His work also extends to interdisciplinary platforms, appearing in well-regarded journals such as Journal of Business Research, Telematics and Informatics, Frontiers in Psychology, and Sustainability.
Dr. Qian also serves on the editorial board for International Journal of Sports Marketing and Sponsorship, Communication & Sport, Journal of Electronic Gaming and Esports, and Journal of Amateur Sport.
Recent Publications
Qian, T. Y., Yu, B., Matz, R., Luo, L., & Xu, C. (Accepted). Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming. Telematics and Informatics.
Qian, T. Y., & Seifried, C. (2023). Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status. Journal of Business Research.
Qian, T. Y., Sonkeng, K., & Luo, L. (2023). Exploring the dark side of esports online spectatorship: Passion as a mediator and collective narcissism as a moderator. Communication & Sport.
Qian, T. Y., Matz, R., Luo, L., & Zvosec, C. (2023). Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender. Sport Management Review.
Qian, T. Y., Matz, R., Luo, L., & Xu, C. (2022). Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports. Journal of Business Research.
Qian, T. Y. (2022). Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming. Sport Management Review.
Courses Taught
KIN 2530 Sport in Society
KIN 4501 Special Topics, Esports: Contemporary Issues and Emerging Trends
KIN 4517 Sports Administration
KIN 4518 Governance and Policy in Sport
KIN 7511 Administrative Problems in Kinesiology
KIN 7518 Social Issues in Sport
Recent Grants/Funded Projects
2020 SMA Research Grant.
SEC Faculty Travel Grant.
Open Access Author Fund.