At age 37, Scott Ballard has had many accomplishments in just a 15-year professional career. Since 2008, Ballard has served as president and CEO of PJ’s Coffee of New Orleans and New Orleans Roast, when the company was acquired by him and his brothers.
As president/CEO of PJ’s, Ballard has led the company to a nearly 200 percent growth each year for four years with his brothers. A growth which includes 63 locations and partnerships with well-known companies such as Royal Sonesta, Waldorf Astoria, Windsor Court, New Orleans Convention Center, Rouses, Winn Dixie, Walmart and Ruth’s Chris Steak House, plus many more. Ballard’s leadership with his brothers has resulted in private label coffees such as Saints Black & Gold Blend (currently flying off the shelves) and Inaugural Blend which had been served on board Air Force One and in the White House. Ballard currently serves as owner of these great brands with his two brothers, Paul and Steven.
Before PJ’s Coffee was acquired, Ballard worked side by side with his brothers Paul and Steve on developing the restaurant and franchise model for what is today WOW Cafe & Wingery, with 85 locations nationwide by the end of 2011. As co-president and CFO of WOW, he was integral in forging a partnership with Sodexo to establish a 90-location deal on college and university campuses across the country. He remains active with WOW, serving as a principal in the company with his brothers.
Ballard’s first experience in the world of franchising was in 1997 when he opened a Smoothie King in Athens, Ga. He eventually opened eight more store in the Raleigh/Durham/Chapel Hill region of North Carolina with his brother, Steven.
Though he is increasingly busy running PJ’s Coffee and Wow Cafe with his brothers, Ballard appreciates the importance of community involvement. As such, he has graduated from the St. Tammany Chamber Leadership program, takes a leadership role in Hope House and its Mad Hatter Tea Program, and serves on the executive board of St. Paul’s High School Alumni Association. Additionally, he is an active member of Project Red Light, a Northshore organization to assist those afflicted with ALS, or Lou Gehrig’s disease. He is a lifetime member of the St. Tammany Chamber of Commerce and is also an active member in the Specialty Coffee Association of America, The International Franchise Association. He has also been selected by many organizations as a leader in the community. City Business 2010 selected him and his brothers as the 2010 Culinary Connoisseur Business owners of the year. Gambit Magazine has also selected Ballard as one of the 40 under 40 most influential business men of the year in 2008. Ballard and his brothers were selected by the West St. Tammany Chamber “All in the Family Award” in 2003, which is business of the year. He also received with his brothers The “St. Tammany” Award given by the Chamber of Commerce to the “Best Business of the Year” in 2009. In Ballard’s leadership with Wow and PJ’s with his brothers their businesses have been honored as City Business 2009, 2010, 2011 and 2012 “Top 100 Private Companies” and The Future 50 in the Unites States by Restaurant Business Magazine. Ballard also was chosen as “Humanitarian of the Year” award given by Louisiana Cookin’ Magazine in 2010.
Ballard was also appointed by the governor of Louisiana and confirmed by the Louisiana Senate to serve a six year term on the Louisiana Board of Regents in 2010.
Ballard is a graduate of Tulane University with a degree in political economics. He is married to Kristi Ballard and has three children: Skylar, Jack and Dylan. The Ballard’s reside in St. Tammany Parish.